AFTER STRATEGY: THIS IS WHERE HEY MARY GETS EVEN MORE POWERFUL
Hey Mary was designed to give you a full strategy from content to engagement to growth pacing. But that strategy? That was just your starting point. She’s built to go beyond it. You can use her to refine, scale, launch, pivot, write, teach, reset, or expand — all without starting over. And here’s how you can use her.
Hey Mary Sessions Like Workspaces
Hey Mary doesn’t store data between sessions but she doesn’t need to if you move with strategy. Here’s how to keep her sharp, focused, and tailored to each part of your business:
Here’s how to do it:
Step 1 → Always keep a copy of your Brand Anchor.
That’s the output from Step 1 inside Hey Mary, your clarified brand identity, tone, audience, and offers. 📌 Save it somewhere easy to grab like you can paste in into your Notes app. It’s your master key.
Step 2 → Treat each thread like its own workspace.
Want to build a course? Open a new thread. Launching? New thread. Reworking your nurture plan? New thread.
Then just paste in your Brand Anchor at the start and Mary will pick up right where she left off, in the right context.
Step 3 → Rename each thread by purpose.
Keep it organized like a strategist would:
• “Launch Warmup Plan”
• “Mini Course: Buyer Psychology”
• “Authority Bio & Highlights Update”
• “Content Pillars for New Offer”
This keeps each workflow clean, strategic, and reusable.
Think of it like having a different whiteboard for each part of your business but one strategist who knows the whole vision. You’re not starting from scratch. You’re just shifting the room.
Understand How She Maps Out Your Content System
Hey Mary isn’t just smart. She’s already set up to guide you through an entire strategy-led content creation flow. No guesswork. No prompt-hacking. Just follow the thread.
Here’s how she works by default:
Step 1: She builds your Content Pillars.
Once you complete your brand setup, she automatically maps out 7+ pillars tailored to your growth phase, audience, tone, and goals. You can always ask for more. Just say “Give me more pillars”. Or if you have something specific in mind like an educational pillar, she’ll map out a pillar for that without resorting to generic pillars. Just specify it like “I want a top-of-funnel educational pillar”.
Step 2: You choose a Pillar.
Once she maps out your first set of pillars, you can just tell her which of those pillars you’d like hooks for first. There are always instructions after she generates output. So, you can always follow those.
Once you’ve chosen the first pillar, she’ll generate a bank of high-traction, tone-matched hooks that are built to convert, not just get likes.
Step 3: You pick a Hook to expand.
Again, she’s already design to expand each hook into a long-form caption. Just pick a hook that you like. Paste it in and she’ll understand you’ll want a long-form caption for that. And if you want more hooks from that pillar. You can always tell her “More hooks please”.